Marketing Manager, Corporate Retail

America’s #1 Arch Support Company is growing, and we are looking for the best! The Good Feet Store is searching for an energetic, results-oriented Marketing Manager for Corporate Retail to drive store traffic and sales across our corporate markets and stores. The Marketing Manager for Corporate Retail will work closely with the Marketing Director for Corporate Retail to drive corporate retail traffic and sales through effective local marketing strategies, plans, and activations. We are hiring immediately for this role to help drive traffic and sales growth across our current 20+ locations, spanning southern California, Arizona, Alabama, Tennessee, Kentucky, and Indiana. We have plans to open another 10-15 store locations over the next 18 months. Our corporate-operated locations are the leaders and innovators of our franchise system of more than 200 stores.

RESPONSIBILITIES

Partner with Marketing Director for Corporate Retail and applicable agencies to create short- and long-term local marketing plans for all corporate retail markets and stores
Develop local partnerships and referral sources (e.g. medical, fitness, adjacent retail) to drive store traffic and sales
Work with marketing contacts to establish, review, and approve new store opening marketing plans to drive new store growth and meets required spends and tactical mix
Monitor and track progress and timeline for new store openings. Track presale/grand opening marketing tactics and spends for all stores owned by us
Create, review, and provide reporting via in-house data platform; provide strategic recommendations by DMA based on performance analysis
Coordinate and review, and approve (with involvement of Marketing Director) all artwork for local marketing materials, to ensure Good Feet guidelines are being followed
Responsible for ensuring that the brand is appropriately represented in any media integrations, including local media and sports sponsorships
Manage and communicate with marketing contacts daily via email, calls, and/or face-to-face meetings
Travel to and assist in setup and presentation of marketing meetings in each DMA as well as attending agency meetings
Facilitate (and oversee as appropriate) special projects, such as certain TV integrations, the Annual Franchise Conference, as well as creation of new marketing materials for implementation at the local level
Work with PR agency to assist with local store communications, to customers and with regard to press releases as well as coordinating PR for local grand openings, store remodels, promotions, co-op sponsorships, etc.
Coordinate closely with retail team leadership in each DMA on on-the-ground knowledge, operation integrations with marketing, and in-store extensions of marketing efforts.
Collaborate with franchisees on the Franchisee Association’s Marketing Committee

REQUIREMENTS

Bachelor’s degree in Marketing or a related field
5+ years’ Marketing experience
Agency experience (e.g. creative, media) preferred
Experience in franchising preferred
Experience with data analysis tools, including Salesforce, Tableau and Upper Quadrant, preferred
Ability to analyze data and apply findings accordingly
Strong organizational and project management capabilities
Excellent written and verbal communication skills
Exhibits confidence, ease, and flexibility working in a fast-paced, ever-changing, deadline-driven environment

BENEFITS

Medical, Dental, Vision, Vacation, Holiday, Sick, and 401K
Competitive salary and bonus potential
Flexible schedule
Advancement opportunities
A professional and fun work environment
Compensation: Salary + Bonus + Benefits

ABOUT OUR COMPANY
Founded in 1992, The Good Feet Store is the market-leading manufacturer and retailer of premium, personally fitted arch supports, with more than 200 retail locations in the U.S. and abroad. Engineered for comfort and pain relief in more than 400 styles, flexibilities and sizes, Good Feet Arch Supports are personally fitted to the precise needs and preferences of its customers. The Good Feet Store operates with an end-to-end approach to maximize performance and ensure consistent quality standards. Good Feet Arch Supports are manufactured in a state-of-the-art facility in Carlsbad, California, and supplied exclusively to its retail locations. Each Good Feet Store location is staffed with well-trained Arch Support Specialists who provide customers receive a no-obligation, free, personal fitting. To learn more about The Good Feet Store and Good Feet Arch Supports, and to see Good Feet Store reviews from actual customers, visit www.goodfeet.com.

Compensation: $75,000.00 - $82,000.00 per year

The Good Feet Store is always searching for energetic, passionate, customer service and sales driven people to join our fast-growing organization. If you would like to join our team and help others live without pain and discomfort, look through our open positions by using the filters and "find jobs" button above.

Employees at a franchise location are employed by the Franchisee and are not employees of Good Feet Worldwide (the Franchisor). Good Feet Worldwide neither dictates nor controls labor or employment matters for franchisees or their employees, and does not retain any reserved authority to control the terms and conditions of employment for franchisees or their employees. Each franchisee is responsible for ensuring compliance with local, state and federal law.